How to Utilize YayMail Addon for YITH WooCommerce Recover Abandoned Cart

How to Utilize YayMail Addon for YITH WooCommerce Recover Abandoned Cart

Are you losing out on potential sales? 77% of all online shopping carts are abandoned, but don’t panic! With YayMail Addon for YITH WooCommerce Recover Abandoned Cart, you can recover those unfinished purchases and boost your sales by sending emails to users. Discover how to use this powerful tool in this blog and make the most of your business opportunities!

How YayMail Addon for YITH WooCommerce Recover Abandoned Cart Helps

The YayMail Addon for YITH WooCommerce Recover Abandoned Cart allows you to configure various recovered abandoned cart content for each email template based on the pre-set sending time frame. 

You can create an unlimited number of emails and set when they should be sent to your customers. Additionally, it is easy to attach a discount coupon to the emails to motivate customers to complete their purchases.

YayMail Addon for YITH WooCommerce Recover Abandoned Cart provides an effective solution for managing abandoned carts and orders with the following features:

  • Automated email notification to the admin mailbox upon successful cart/order recovery
  • Comprehensive dashboard displaying recovered orders and carts
  • Ability to customize cart recovery email templates.

34% is the average recovery rate we get for our clients. Who else wants to recover that amount of abandoned carts, let’s jump right into the tutorial below.

Step 1: Set up WooCommerce Recover Abandoned Cart System

First, download & activate YITH Recover Abandoned Cart plugin and YayMail Addon for YITH WooCommerce Recover Abandoned Cart.

Second, come to YITH Recover Abandoned Cart’s setting. In order to start using this plugin, you will first need to enable the ‘recovery’ options from the ‘settings‘ tab.

YITH-Recover-Abandoned-Cart-setting-to-enable-the-recovery-options
  • Enable Cart Recovery: Ensure the retrieval of abandoned carts.
  • Allow Shop Managers to Manage Plugin Settings: Provide shop managers with the ability to configure plugin settings.
  • Identify a Cart as an ‘Abandoned Cart’ after: Specify the number of minutes that must elapse before a cart is considered abandoned.
  • Delete Abandoned Cart after: Specify the number of hours to elapse before the abandoned cart is removed from the list. Set to 0 to disable deletion.

Third, recover the pending orders.

The plugin will detect orders in a pending state and dispatch one or more emails to the customer. This feature can be activated through the ‘Settings’ tab of the plugin. 

enable-pending-order-recovery-in-yith-recover-abandoned-cart
  • Enable pending order recovery: Toggle the feature on to enable recovery of pending orders.
  • Delete pending orders after: Specify the number of hours to elapse before orders are automatically removed from the list of pending orders. Setting this parameter to 0 prevents the deletion of orders.
  • Recover pending orders and carts of: All users or particular users.
  • Choose user role(s): Specify which users have the capability to recover their orders and carts.

The list of Pending orders can be viewed in the ‘Pending orders‘ tab, which will appear when enabling pending order recovery.

list-of-pending-order-in-yith-recover-abandoned-cart

The administrator is able to generate and oversee email templates located within the ‘Email templates’ tab. These templates will be transmitted to customers with pending orders.

email type pending order in yith recover abandoned cart

For additional email template configuration, let’s refer to the following section.

Step 2: How to Create and Configure a Recover Abandoned Cart Email Template

General Settings

Firstly, navigate to the ‘Email templates’ tab to initiate. When creating or editing an email template, access the ‘Email settings’.

email setting WooCommerce recover abandoned cart email

Options that can be configured in the “Email Settings” section of each email include:

  • Active email: an email must be active in order to be selectable from the available list.
  • Email type: emails can be configured for abandoned carts or pending orders.
  • Email Subject: the subject line of the email.
  • Schedule automatic Delivery: if enabled, the email will be dispatched automatically after the designated time period of hours, days, or minutes.
    • Send after: filling the time period of xx hours, days, or minutes.

Note: The automatic sending of emails is dependent on the configuration of the crons set in the “Settings” tab of the plugin’s options panel.

cron settings in yith recover abandoned cart

Crons are server-initiated actions that occur at regular intervals. The email will be dispatched once the designated expiry time of the email template is reached and the cron is executed.

  • Set CRON each: xx minutes, hours, or days.

Build up WooCommerce Recover Abandoned Cart Email Content

The premium version of the plugin offers unlimited email template creation, allowing you to invite users to complete orders initiated by adding items to their abandoned cart.

manage WooCommerce recover abandoned cart email

Customize email content by adding information concerning the cart and user: they can be recovered dynamically with the placeholder that you can add with the specific button available in the visual mode of the WordPress editor.

Customize-recover-abandoned-cart-email-content-with-yith

 Here you find a comprehensive list with placeholders that you can use:

  • {{ywrac.firstname}}: user’s first name.
  • {{ywrac.lastname}}: user’s last name.
  • {{ywrac.fullname}}: user’s first and last name.
  • {{ywrac.useremail}}: user’s email address.
  • {{ywrac.cart}}: summarizing table with products in the cart.
  • {{ywrac.cartlink}}: link that allows users to access the cart page in the shop and find the products they had left during their last visit.
  • {{ywrac.recoverbutton}}: instead of a simple link, this placeholder generates a button for recovering the abandoned cart/pending order
  • {{ywrac.unsubscribelink}}: link that allows the customer to unsubscribe from future emails.
  • {{ywrac.coupon}}: coupon code generated for the specific user.

And don’t forget to set up primary details for your email. Go to Home > Premium version settings > Email templates

From the ‘Settings’ tab you can modify the following options of the generated emails.

admin email setting WooCommerce recover abandoned cart email
user email setting WooCommerce recover abandoned cart email

Customize Recover Abandoned Cart Email Templates in YayMail Editor

For visualizing your Recover Cart Abandoned (RCA) email, utilize the YayMail Addon. This allows you to drag and drop in additional email blocks, such as related products, images, buttons, and HTML content. 

Go to YayMail > Find Recover Abandoned Cart Email/ Recovered Abandoned Cart Administrator to start customizing the WooCommerce email template. 

WooCommerce recover abandoned cart email template yaymail

Not to mention, you can also automatically insert your Recover Abandoned Cart message created with the YITH WooCommerce Recover Abandoned Cart plugin.

Now just customize the email the way you want. Then preview it, and send a test email. 

If you’re crafting an abandoned cart email, then we’ve got some great tips to help you out. From sending a single email to creating a fully-fledged drip campaign, there are certain best practices to keep in mind. Here are a few to get you started:

Personalization.

Greeting the customer by name and showing them the amazing items that still wait for them in their cart – what could be better? We believe that personalized abandoned cart emails can make all the difference in encouraging customers to complete their purchases. 

We’re sure they’ll be delighted to see the items they left behind and be enticed to make the purchase! There are tons of ways you can do with YayMail to dynamically personalize your WooCommerce abandoned cart email template. 

You can refer to this tutorial: How to Build WooCommerce Emails with Dynamic Content 

CTA.

We all know the feeling of wanting to finish something we started, so why not offer your customers the same courtesy? Give them a gentle reminder to complete their purchase with a CTA like “Buy Now” or “Resume Your Order.” 

It’s a great way to not only save them time but also make it simple to review their items and make a purchase right from your email.

You can easily enhance the look of your CTA section with the pre-designed blocks from YayMail. Choose from three stylish elements – banner, coupon, or recommended products – to give your emails a unique flair. 

predesigned blocks for recover abandoned cart email WooCommerce


What’s more, don’t forget to sweeten the deal by adding a coupon code to encourage purchases!

Copywriting

Copywriting that is snappy, concise, and compelling is the key to creating an experience that is interesting enough to captivate and persuade someone to follow through with their purchase.

Subject Line

Make your subject line stand out and grab the attention of your customers! Try spicing it up with a witty joke, an exciting offer, or a thought-provoking question. For instance, if you’re offering a special deal, why not try “20% off all purchases – don’t miss out!”

Social Proof

Create a sense of FOMO (fear of missing out) with your customers by using reviews and testimonials to strengthen your branding. For instance, why not include reviews in your abandoned cart emails for certain products – it could be just the thing to tempt those customers to make a purchase!

Browsing through consulting contact information, pondering over our “Why Choose Us” section, and exploring the FAQ content can all help your potential buyers make an informed decision when considering buying through their abandoned cart.

Below are some of the best practices of WooCommerce abandoned cart emails that you can take inspiration from.

WooCommerce recover abandoned cart email example casper
WooCommerce recover abandoned cart email example dyson

Step 3: Track WooCommerce Recover Abandoned Cart Report

Having set up the wonderful WooCommerce abandoned cart systems and email template, let’s check out the report to see what insights we can glean to optimize our efforts in the long run.

At the end of each email template in YITH, you’ll find the delightful “Email report” section that gives you a quick summary of the emails associated with the template that has been sent out.

report on WooCommerce recover abandoned cart email

The report offers a fascinating glimpse into the performance of your selected template’s emails. You’ll discover the number of emails sent, the clicks generated, the number of carts recovered, and the conversion rate. 

To wrap it up

Using the YayMail Addon for YITH WooCommerce Recover Abandoned Cart is a breeze – just three simple steps. First, get the WooCommerce Recover Abandoned Cart system ready to go, then craft and tweak an email template, and finally monitor the Recover Abandoned Cart report – it’s all it takes to quickly and effectively recover those abandoned carts. 

With this nifty system, you’ll be able to recover abandoned carts in a flash! If you have any queries, please don’t hesitate to get in touch with us and we’ll be more than happy to provide assistance.

Thanh Dinh
Thanh Dinh

Thanh Dinh is a blogger, digital marketer, and tech lover. She likes to explore Marketing and E-commerce tools & tactics and spread them out with people.

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