A WordPress popup plugin can help boost your email list-building efforts and conversion rates.
However, even with a high conversion potential, popups can chase users away from your website if not properly designed or placed. Luckily, the right popup plugin can help you leverage the high-conversion potential without driving visitors away.
But with over 59,000 WordPress plugins, it can be overwhelming to find the best WordPress popup plugin for your website.
So, we’ll cover seven of the best WordPress popup plugins you can use to build your email list, convert visitors into leads, and promote your offers.
Best WordPress Popup Plugins Compared
In a nutshell, here’s what we find out after trying out quite a few popup plugins.
| Plugin | Pricing | Free Version | Key Features |
|---|---|---|---|
| Sender | Starts at $15 per month | Yes | Email automation High-converting popups Segmentation |
| Trustmary’s popup | Starts at $16/month | No | Targeted campaigns Customizable designs Analytics |
| Popup Builder | Starts $49.95 per year | No | Custom triggers Advanced display conditions Variety of designs |
| Bloom | Part of Elegant Themes membership (starts at $67 per year) | No | Email opt-in forms Multiple design settings A/B testing |
| Thrive Leads | Offers Quarterly ($149) and Yearly ($599) pricing | No | Various opt-in forms Rich template collection Strong split testing |
| Icegram | Starts at $129 per year | Yes | Powerful targeting rules Customization options Mobile-friendly designs |
| HubSpot | Starts at $20 per month | Yes | All-in-one marketing platform CRM capabilities Built-in analytics |
7 Best WordPress Popup Plugins
Let’s now look at each WordPress popup plugin in detail.
1. Sender
Number one on our list is Sender, a platform that helps you create stunning branded popups and forms to attract and grow an engaged audience. The platform has three types of forms: embedded, exit-intent, and spin-to-win.
Embedded forms help you gather new subscribers from your webpages, while the exit intent enables you to attract and capture leads before they leave your website. With the spin-to-win popup, you can offer visitors a gamified experience that motivates them to sign up for your offers.
Designing these forms is super simple. Just pick and edit a premade template or create one from scratch using the drag-and-drop builder.
Sender is much more than a popup plugin. It’s an all-in-one email and SMS marketing software with powerful features such as automation workflows, segmentation, and advanced email analytics.
Pros:
- Premade popup and form templates;
- Unlimited popups and forms in all plans;
- Drag-and-drop builder;
- Various popup types for every scenario;
- Powerful marketing features like segmentation, automated workflows, and advanced email analytics.
Cons:
- Sender branding on popups under the Free Forever plan.
Pricing:
Free Forever plan: $0 per month
Standard plan: Starts at $15 per month
Professional plan: Starts at $29 per month
Enterprise plan: Custom Price
2. Trustmary
Trustmary’s popups are a great way to increase your website’s conversion rates with the help of customer reviews. Collect potential customers’ contact information, promote discounts, or include CTAs in the pop-ups supercharged with social proof.
The pop-up templates can be customized in an easy editor, and you can use your existing reviews on Google, Facebook, G2, or other sources in the widget.
Trustmary’s other features include review widgets, review collection, and review management. To get the best value for money, you want to explore these other features as well. For just pop-ups, this solution might be too simple.
Pros:
- Easy to use: no coding skills needed
- Can be integrated with your CRM and other systems
- Many different trigger options: exit intent, page scroll, time on page
- Showcase text and video reviews
Cons:
- Not designed to be a standalone pop-up tool.
Pricing:
Solo: $0 per month
Starter: $19 per month
Business: $59 per month
Scale: $129 per month
3. Popup Builder
Popup Builder is the best popup plugin for WordPress sites looking for customizable popup designs.
The plugin has lots of customizable options, including sound effects. On top of that, it offers multiple animation effects, on-click popups, and redirect confirmations. It also supports third-party plugins and much more.
The premium version has advanced features like login, video, and exit-intent popups.
Pros:
- You can create exit intent popups, image popups, subscription forms, countdowns, and contact forms;
- Customization based on complex popup triggers and user actions;
- You can set advanced conditions for your popup displays;
- Offers email integration capabilities.
Cons:
- Many of the useful features are locked behind a premium plan.
Pricing:
Starter: $49.95 per year
Business: $89.95 per year
Agency: $145.95 per year
4. Bloom
Bloom is a lead generation and email opt-in plugin designed by Elegant Themes.
The plugin has over 100 templates and various display types, including fly-ins, below-content opt-ins, and more. These popups persuade visitors to sign up for your email list and get hooked to your offers.
However, an important thing to note is that you can only access Bloom by buying an Elegant Theme subscription.
Pros:
- Multiple popup templates;
- Divi theme and builder;
- User action triggers;
- Highly-targeted display options;
- 24/7 support.
Cons:
- It doesn’t have a visual editor;
- Higher pricing than other WordPress popup plugins.
Pricing:
Builder: $67 per year
Freelancer: $211 per year
Agency: $286 per year
5. Thrive Leads
Thrive Leads is a premium WordPress popup plugin for conversion optimization. It comes with an easy-to-use popup maker and beautiful templates. The plugin also offers several opt-in forms such as popup lightbox, sticky ribbon, in-line forms, and slide-ins.
Other features include advanced targeting options, A/B testing, and reporting features.
Pros:
- Offers various opt-in form designs;
- Has a wide range of form templates;
- Integration with multiple email marketing services;
- In-built analytics for valuable insights.
Cons:
- No scheduling feature for forms.
Pricing: Offers Quarterly ($149) and Yearly ($599) pricing.
6. Icegram
Icegram is another WordPress plugin that lets you create popups, opt-ins, lead magnets, promotions, and call-to-action buttons in your WordPress dashboard. It also has trigger options such as exit intent, time on page, clicks, user inactivity, and time delay.
Other features include detailed analytics and advanced targeting options that let you display popups to specific users based on their device or location.
Pros:
- Powerful targeting rules;
- Mobile friendly designs;
- Customization options;
- Email service integration.
Cons:
- Old fashioned templates.
Pricing:
Starter: $0 per year
Pro: $129 per year
Max: $229 per year
7. HubSpot WordPress Plugin
HubSpot’s WordPress plugin helps you connect your HubSpot account to your WordPress site for seamless integration. This makes it easy to design popup forms and place them on your WordPress website.
The free popup plugin offers a customizer where you can edit and add relevant form fields and images to your popups. On top of that, HubSpot has other features like analytics, live chat, CRM, email marketing, and more.
Pros:
- Customizable popups;
- Seamless integration;
- CRM and email marketing;
- Built-in analytics.
Cons:
- Less effective if not used as an all-in-one tool.
Pricing:
Free Plan: $0 per month
Starter: $20 per month
Professional: $890 per month
Key Takeaways
WordPress popup plugins enable you to attract visitors and turn them into leads. As a result, you can use them to increase email sign-ups, promote offers, and encourage visitors to stay on your website.
The plugin you choose depends on the specific features and functionality you’re looking for. For example, if you’re looking for an affordable yet powerful email tool with high-converting popups, Sender is your go-to choice.
