5 Best WooCommerce Email Customizer Plugins for Brand Building

5 Best WooCommerce Email Customizer Plugins for Brand Building

When you’re choosing a WooCommerce email customizer plugin for your store, it’s important to consider the business purpose of your current phase. Are you a merchant, a supplier, B2B, or a multivendor marketplace owner?

If you want to improve your brand strategy, customizing every detail in all means of communication is crucial. Do it the right way with the right email customizer, and the customers can distinguish your brand from others.

As drag and drop is now becoming a standard for modern user interface, that’s the first criterion for us to pick a good candidate for this plugin roundup of best email customizer plugins for WooCommerce.

The aspect that differentiates these plugins is whether their UI/UX is easy-to-navigate or not, whether their performance is smooth or not, and how the final results look in your WooCommerce transactional emails.

We hope by skimming this article, you can easily pick the one that fits your programming skills, brand goals, and how much you want to optimize your email content creation process.

1. YayMail – WooCommerce Email Customizer

YayMail - WooCommerce Email Customizer plugin

If you’re not familiar with WooCommerce transactional email, they are automated emails sent by WooCommerce to keep the customers informed of their orders or account updates.

By default, you can only edit email text content and base colors. This is where YayMail comes in to help.

This plugin adds a superb drag-and-drop interface to help you compose and preview emails in a single window. Each element makes a block and there are tons of options to customize those blocks.

You can easily adjust padding, image and content width, background color, font, size, etc., and see the outcome in no time.

Vendor email designed by email customizer for WooCommerce

YayMail also offers advanced features including copy an element/block to another template, clone a full template, and export/import templates for multiple sites using the same YayMail addon. It saves you a lot of time while retain your brand consistency.


  • Visual editor – Immediately see how the email looks
  • Send test email – Send customized email to your real email inbox
  • Advanced elements – Social icons, media box, multiple columns, etc.
  • Powerful shortcodes – Tons of shortcodes listed on the top menu

On top of that, YayMail comes with a plethora of email customizer add-ons to help you customize third-party WooCommerce extensions, too.

Vendor and customer notifications of dokan email templates
Customizing Dokan vendor and customer order email template

Check out how to customize WooCommerce order confirmation email with YayMail.

2. WP HTML Mail WooCommerce

WordPress Email Template Designer- WP HTML Mail

This WooCommerce email template customizer provides a bunch of preset templates for a wide range of products and services. However, customizing every bit of its ready-made elements was a little bit painful.

This WP HTML Mail comes with a live preview but it lies below the fold, which means you’ll have to scroll down to see what it really looks like.

Basically, you’re free to adjust font styling for the product name and the price, select different border styles, alignments, paddings, colors, etc.


  • Free version available
  • Built-in template library


  • You can’t change the content, only stylize the email blocks

3. Kadence WooCommerce Email Designer

Email designer using native WordPress customizer

Once activated, this plugin creates a new submenu Email Customizer under the main menu WooCommerce. From here you’re free to choose one of those pre-defined templates.

There are 3 built-in template styles in the panel, but if you need more, you can download more free fluid templates from Kadencewp website.

Kadence woocommerce email templates

For these templates, you can’t create new multiple columns since this plugin regulates by row sections. But don’t worry, you can customize every aspect of these sections just how you want it. Just override them all with your new value and designs.


  • Live preview in native WordPress customizer
  • Import & export template settings
  • No coding required


  • Layouts are fixed and rigid

4. Email Customizer for WooCommerce

WordPress email customizer plugin by themehigh

This WooCommerce plugin presents a right sidebar for 4 types of elements: Layouts, Basic Elements, WooCommerce Elements & WooCommerce Hooks.

The basic elements contain GIF and flexible placeholders for order ID/URL, email from billing address, payment method, customer note, etc.

The WooCommerce elements include Downloadable product. And WooCommerce Hooks are powerful to attach before-after order table, order meta, customer details and even custom hooks.

using hooks in woocommerce emails

Assigning a pre-built template for a WooCommerce email is very easy with drop-down menu, you only need to select the email template and click Save changes.


  • Drag and drop interface
  • One-time payment


  • Limited compatibility with third-party WordPress plugins

5. WooMail – WooCommerce Email Customizer

woomail woocommerce email customizer

Email Customizer for WooCommerce comes with a drag-and-drop email builder and a very clean interface.

WooMail – WooCommerce Email Customization covers +10 email templates. With the premium plugin, you can customize the styling, colors, header & footer format, add custom links, link to your social network profiles.

WooMail templates for WooCommerce transactions
Browsing templates in WooCommerce email template customizer

Compared to other email template customizers, the WooMail plugin provides a more advanced set of columns. If you want to set a creative structure for your transactional emails and stands out in your recipients’ minds, the WooMail plugin could be of great value!

Whichever feature you’re interested in, you can always test it in the demo link below before deciding to purchase.


  • Shortcodes supported
  • Import/export templates
  • Settings for show SKU, show images, image sizes
  • Dynamic content elements available


  • Not frequently maintained
  • Low compatibility due to last updated as of 2020 October

Some final words

Getting your brand footprint on your customers’ minds via every means of communication can be costly. But if you already have an eye for design and styles, customizing all WooCommerce emails by yourself is not too bad an idea.

Since there are quite plenty of WooCommerce email template customizer plugins for you to choose from, I’m sure you’ll find a WooCommerce email add-on that fits well for your purpose and budget.


Nobody wants to install a new plugin just to end up switching it for another one. With that in mind, these are the best to go for:

YayMail – This option is suitable for all businesses from small to enterprise-level retailers, even chain stores.

Kadence – If you want to keep the predefined layouts and customize only major headings in WooCommerce emails.

Both of these two WooCommerce email customizer plugins come with a free version and upgraded premium plans for larger sites. Hurray!

Thuy Nguyen
Thuy Nguyen

Thuy Nguyen is a product growth hacker and professional blogger. When not producing content for marketing's sake, she can most often be found writing content for content's sake, reading Graphic Guides, or enjoying a good laugh with The Big Bang Theory.

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