5 Best WooCommerce Email Customizer Plugins for Brand Building

5 Best WooCommerce Email Customizer Plugins for Brand Building

Drag and drop is now becoming a standard for modern user interface. And that’s the first criteria for us to pick a good candidate for this plugin roundup of best email customizer plugins for WooCommerce.

If you want to improve your brand strategy, customizing every detail in all means of communication is crucial. Do it the right way with the right email customizer, and the customers can distinguish your brand from others.

The aspect that differentiate these plugins is whether their UI/UX is easy-to-navigate or not, their performance is smooth or not, and how the final results look like in your transactional emails.

We hope by skimming this article, you can easily pick the one that fits best to your eyes, brand goals and how much you want to optimize your email content creation process.

1. YayMail – WooCommerce Email Customizer

yaymail woocommerce email designer

If you’re not familiar with WooCommerce transactional email, they are automated emails sent by WooCommerce to keep the customers informed of their order or account updates.

By default, you can only edit email text content and base colors. This is where YayMail comes in to help.

This plugin adds a superb drag and drop interface to help you compose and preview emails in a single window. Each element makes a block and there are tons of options to customize those blocks.

You can easily adjust padding, image and content width, background color, font, size, etc., and see the outcome in no time.

YayMail also offers advanced features including copy an element/block to another template, clone a full template, and export/import templates for multiple sites using the same YayMail addon. It saves you a lot of time while retain your brand consistency.


  • Visual editor – Immediately see how the email looks
  • Test – Send customized email to your real inbox
  • Advanced elements – Social icons, media box, multiple columns, etc.
  • Powerful shortcodes – Tons of shortcodes listed on the top menu

Check out how to customize WooCommerce order confirmation email with YayMail.

2. Email Customizer for WooCommerce

WordPress email customizer plugin by themehigh

This WooCommerce plugin presents a right sidebar for 4 types of elements: Layouts, Basic Elements, WooCommerce Elements & WooCommerce Hooks.

The basic elements contain GIF and flexible placeholders for order ID/URL, email from billing address, payment method, customer note, etc.

The WooCommerce elements include Downloadable product. And WooCommerce Hooks are powerful to attach before-after order table, order meta, customer details and even custom hooks.

using hooks in woocommerce emails

Assigning a pre-built template for a WooCommerce email is very easy with drop-down menu, you only need to select the email template and click Save changes.

3. WooMail – WooCommerce Email Customizer

woomail woocommerce email customizer

Email Customizer for WooCommerce comes with a drag and drop email builder and a very clean interface.

WooMail – WooCommerce Email Customization covers +10 email templates. With the premium plugin, you can customize the styling, colors, header & footer format, add custom links, link to your social network profiles.

WooMail templates for WooCommerce transactions

Compared to other email template customizers, WooMail plugin provides more advanced set of columns. If you want to set creative structure for your transactional emails and stands out in your recipients’ mind, WooMail plugin could be of great value!

Whichever feature you’re interested in, you can always test it before deciding to purchase.


  • Shortcode collection: 50+ elements
  • Import/export templates
  • Settings for show SKU, show images, image sizes
  • Easy to use
  • Dynamic content elements available

4. Kadence WooCommerce Email Designer


Once activated, this plugin creates a new submenu Email Customizer under the main menu WooCommerce. From here you’re free to choose one of those pre-defined templates.

There are 3 built-in template styles in the panel, but if you need more, you can download more free fluid templates from Kadencewp website.

Kadence woocommerce email templates

For these templates you can’t create new multiple columns since this plugin regulates by row sections. But don’t worry, you can customize every aspects of these sections just how you want it. Just override them all with your new value and designs.


  • Live preview in native WordPress customizer
  • Import & export template settings
  • No coding required

5. WordPress Email Template Designer – WP HTML Mail

WordPress Email Template Designer- WP HTML Mail

This plugin provides a bunch of preset templates for a wide range of products and services. However, customizing every bit of its ready-made elements was a little bit painful.

This WP HTML Mail comes with a live preview but it lies below the fold, which means you’ll have to scroll down to see what it really looks like.

Basically, you’re free to adjust font styling for the product name and the price, select different border styles, alignments, paddings, colors, etc.

Some final words

Getting your brand footprint on your customers’ minds via every means of communication can be costly. But if you already have an eye for design and styles, customizing all WooCommerce emails by yourself is not too bad an idea.

Since there are quite plenty of options for you to choose from, I’m sure you’ll find a WooCommerce email add-on that fits well for your purpose and budget.


Kadence – If you want to keep your interface down to the minimum panel and customize only major details in WooCommerce emails.

YayMail – This option is suitable for all businesses from small to enterprise-level retailers, even chain stores.

Both of these two WooCommerce email customizer plugins come with a free version and upgraded premium plans for larger sites. Hurray!

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