7 Best WooCommerce Variation Swatches Plugins

Looking to enhance your WooCommerce store with a more interactive and user-friendly product selection process?

WooCommerce has transformed online selling, making it easy for businesses to build and manage eCommerce websites using WordPress. One powerful way to improve the shopping experience is by using variation swatches, which replace standard dropdowns with visually engaging color, image, or button selectors. This not only makes product selection more intuitive but also boosts user engagement and conversions.

To help you choose the best solution, we’ve rounded up the 7 best WooCommerce variation swatches plugins that will give your store a professional look and make product selection seamless for your customers.

Feature	YaySwatches	WooCommerce Variation Swatches	Variation Swatches for WooCommerce	WowStore Variation Swatches
⭐	9.5/10	9/10	8.8/10	8.5/10
Key Features	Best for multiple swatch types, tooltip, and category page support	Great for dual-color swatches, quick view integration, and tooltips	Strong customization and quick view support	Good global settings and custom labels
Price	Free, Pro Starts at $59/year	Free, Pro from $49/year	Free, Pro from $49/year	Starts at $49/year
User Rating	⭐⭐⭐⭐⭐ (5/5)	⭐⭐⭐⭐ (4.7/5)	⭐⭐⭐⭐ (4.6/5)	⭐⭐⭐⭐ (4.5/5)
Compatibility	Works with all major themes & page builders	Strong WooCommerce theme support & quick view	Good page builder & WooCommerce compatibility	Works well with WooCommerce themes & builders
Overal	Best for feature-rich stores needing multiple swatch styles & category support.	Great balance between price and features.	Good for customizable styles and quick view integration.	Simple and effective, best for those wanting a lightweight option.

Why you should use WooCommerce variation swatches for your online store?

First, the swatch feature allows you to select various attributes of a product on the same page without switching over the pages or reloading the page. Next, the variation swatch is meant that the swatch feature is applied to many products in many ways. I’ll explain this to you in a further section. 

Reasons to use WooCommerce variation swatches

Consider your store has many WooCommerce products and each product has different varieties. If you like to move on to e-commerce, it is highly needed to display all the products along with their different attributes.

If you don’t have a variation swatch feature then you should reload your web page every time to see the selected attributes of the product. Now, you have many variation swatch plugins available in the WordPress plugin repo. This is the reason to use variation swatches in e-commerce websites.

How does it help in increasing your product sales?

Before seeing the products, the viewers will first experience the website working. Think, the e-commerce website should not frustrate the viewers. If that happens, your sales would decrease automatically. In order to increase your sales, you should attract customers visually first. So, you need to optimize the e-commerce product pages. 

If you think of displaying all the products along with their variations, then you should go with a swatch feature. This means it avoids using a drop-down menu to view the variations of the products.

Best Variation Swatch Plugins for WooCommerce Products

You might have heard about the term ‘WooCommerce plugin’, it is an open-source WordPress eCommerce platform. Here, I would like to show the best WooCommerce variation swatch plugins available in WordPress for your e-commerce website. 

Many WordPress plugins are developed under the same name. So, I will give a list by mentioning the developer’s name or company name.

1. YaySwatches – Variation Swatches for WooCommerce

YaySwatches is a versatile yet easy-to-use plugin to get swatches displayed on your WooCommerce store pages, including product page, shop, and category page.

Thanks to WooCommerce product variations swatches, it becomes easy for your customers to select and buy products based on colors and swatch images that appeal to them.

This WooCommerce swatches plugin will transform the variation selectors into color bubbles, custom image swatches, radio buttons, buttons, and automated variation images.

Please refer to the screenshot below, YaySwatches dashboard is clean and clear, which allows you to do all the setup on a single page.

Key features:

• Provides global attribute swatches
• Offers different swatches and color settings for specific products
• Automatically applies swatches from existing variation images
• Shop page, category, and catalog swatches supported

Below you will find a comprehensive video tutorial to replace the boring WooCommerce dropdown selector with flashy color bubbles and image swatches.

You’ll enhance the shopping experience and boost sales, which is a win-win scenario for you and the customer.

2. WooCommerce Variation Swatches

This plugin has been used by 2 lakhs WordPress sites and still more. Using this WooCommerce swatches plugin, you can say goodbye to using the drop-down menus for displaying product attributes. This one mainly helps in showing variations by color and images. Additionally, it gives swatches for labels, text, and buttons. It also provides the swatches in quick view and it surely attracts the viewers.

The variation swatches can be displayed in rounded or circle shapes. At the top of the page has hover effects for the variation swatch, you can easily enable or disable hover settings. This plugin has the following features in it.

Key features:

• Automatically converts all drop-down variations into button swatches.
• Color and image swatches can also be enabled to show product variations.
• Also enable label, text and button swatches for product variations.
• You can use out-of-stock variation swatches like blurring and cross sign.

Pricing

Premium license for single site costs $49, including 1 year of updates and support.

3. ProductX – Variation Swatches

ProductX is a feature-packed WooCommerce Gutenberg Builder plugin that allows users to create highly customizable online e-commerce stores. Features like the WooCommerce site builder allow users to introduce their own tastes into the online stores, offering users a personalized experience.

One of the most notable features of ProductX is the variation swatches addon – the tool that lets you show your product variations in a custom manner. You are free to create attributes and turn them into beautiful variation swatches – taking advantage of the user-friendly settings of ProductX. 

Key features:

• Show WooCommerce variation swatches in the desired position of product or archive pages.
• Showcase product images and color variations with ease. 
• Create and show custom product size labels.
• Show product attributes with custom sizes. 
• Dropdown and tooltip features offer a better user experience. 

Pricing 

The WooCommerce variation swatches along with all addons and features are available for just one price – starting at $49!

4. WPMozo Variation Swatches

WPMozo Variation Swatches for Woo is a plugin that can display all the available product variations on your WooCommerce stores.

You can visualize different colors,  sizes, and images of products on the product and shop pages. With this plugin, you can enhance the customer experience of your store and make it more seamless.  Moreover, hover tooltips help the customers get a clear idea about the variations. Try round or square shapes and position variation swatches around the ‘add to cart’ button as per your needs. 

Key Features 

• Show available color variations using Color Swatches.
• Label Swatches to display size variations. 
• Image Swatches to display design variations of the product. 
• Image and text tooltips to provide quick information about the product. 
• Variation swatches in round and square shape.
• Show multiple swatches in single or separate lines. 

WPMozo Variation Swatches for Woo plugin is available for just $49 with a 30-day money-back guarantee.

5. ThemeAlien’s WooCommerce Variation Swatches

ThemeAlien’s WooCommerce variation swatches have more than 80,000 installations and the WordPress 4.2 and higher version will be supported by this plugin. This plugin looks good to add the variation for many products. You can add style for colors, images, labels in the management page. 

Features

• Attribute creation for colors, images and labels is possible.
• The global attributes can be managed.
• Complete integration is possible with WooCommerce plugin.
• You can create a new attribute swatch on the product editing page.

Pricing

Bundled in an all-in-one Woo Suite that costs $139 annually.

6. Product Variations Swatches for WooCommerce

Villa Theme has more than 10k active users and it is adaptable for the WordPress version 4.4 or higher. Also, this plugin works based on the version 3.2.x WooCommerce or higher than that. The variation swatches can be applied for colors, images, buttons. It helps viewers to identify the products in their required variations. The plugin available in two versions, one is free and the other is Pro version. 

Features

• Once the installation of this plugin is completed, the dropdown menu for selecting the variations will be automatically converted to WooCommerce attribute swatches.
• Customizing the attributes like global and custom will be easy by using the settings.
• In advance, you can customize the swatch style like height, width, font size, etc.
• You can easily access this plugin through your mobile phone.
• Has a friendly user interface and will be easy to use.

Pricing

$22 including 6-month support and lifetime updates.

7. WooCommerce Variation Swatches

Themehigh’s variation swatch plugin has more than 2 million customers. It provides active support and is considered as a lightweight plugin. It helps in converting the drop-down for selecting the WooCommerce attribute swatches to stylish swatches. The plugin helps in creating the swatches in three types color, image, and label. It gives the option to display the swatches in circle and square formats. In addition, it provides swatches that look smooth and elegant for fashion stores. 

Features

• Holds the option to set border colors for swatches like hover and selected.
• Looks compatible with many plugins in the market.
• Additional CSS will be supported.
• It controls the threshold of AJAX variations.
• Premium version has many features like additional customization for swatches, you can add image, term name as tooltip, bicolor swatches.

Price

Premium subscription starts from $39/single site.

8. RadiusTheme’s WooCommerce Variation Swatches

RadiusTheme variation swatch plugin is one of the popular plugins available in the market and it has more than 10,000 active installations. It supports WordPress 4.8 and higher versions. Through this plugin, you can customize the swatch based on your website requirements. This plugin also enables you to add background images or colors and it can be done quickly. Overall, it has quick-view features and gives you control over the tooltip. 

Features

• Enables the variation swatches in the details page.
• Also, the image variation is possible in the details page.
• In addition, the button, radio and label variation is possible in the details page.
• You can use rounded or square variations in the details page.
• Additionally, you can blur or hide the out of stock products.
• Quick view pop ups.

Price

$29 for a single domain including 1-year of updates and support.

9. XT WooCommerce Variation Swatches

The plugin is developed by the company name “Xploded Themes”. This plugin has more than 1,000 active installations. Image swatches are used to apply color variation attributes that have images. The variation swatches can be used on catalog pages as well as product pages. It also has XT Woo Quick View. 

Features

• You can adjust the swatch container spacing.
• Vertical and horizontal gaps of the swatches can be adjusted.
• Width, height, and colors of the swatch can be adjusted.
• Catalog mode.
• You can get automatic updates and security patches.
• Help centre support.

What to consider when you try to increase your product sales?

On top of the product videos, WordPress provides variation swatch plugins for their users to enhance WooCommerce product image showcase. WooCommerce variation swatches will attract the buyers to select their preferred products by comparing with product attributes like color, design, etc., on the same page.

Indirectly, the buyers would spend more time on your website and also they wish to buy it. Variation swatch feature will bring a more realistic shopping experience in comparing the product with its attributes. So, it automatically explores the mind of buyers to stay on your website to buy the products.

If you take conversion rate seriously, consider allowing currency switching on your product page. It helps the customers know how much they’re going to pay for the products in their local currency. Using our WooCommerce currency switcher plugin, you can use it to convert any currency in real-time. 

Summary

E-commerce has already improved its business value and changed its fundamentals in the way of marketing, and delivering products. The real impact of e-commerce is that it reduces the cost of a product and increases business efficiency. 

Overall, without WooCommerce variation swatches in your website, you can’t achieve a high profit in your online business. Not only to gain different perspectives on products, but the swatch feature also allows the viewers to stay on the page for an extended period and motivate them to buy a product.

So, all the plugins have unique features, try them for your website.