In recent years, information technology and communication have been facing dramatic growth, through this we observe growth in new inventions every day and e-commerce is one among them. E-commerce has already improved in its business value and changed its fundamentals by the way of marketing, delivering the products. The real impact of e-commerce is that it reduces the cost of a product and increases business efficiency.
Many e-commerce businesses are launched every year in the world, new businesses should depend on e-commerce related providers like website creators. This is the case where many website creators reside on WordPress to create and manage the e-commerce website. Since WordPress provides free plugins called ‘WooCommerce’ which adds e-commerce functionality to the WordPress website. In addition, variation swatches will give you the professional experience of selecting the products using their attribute terms.
Why you should use variation swatches for your online store?
First, the swatch feature allows you to select various attributes of a product on the same page without switching over the pages or reloading the page. Next, the variation swatch is meant that the swatch feature is applied to many products in many ways. I’ll explain this to you in a further section.
Reasons to use variation swatches
Consider your store has many WooCommerce products and each product has different varieties. If you like to move on to e-commerce, it is highly needed to display all the products along with their different attributes.
If you don’t have a variation swatch feature then you should reload your web page every time to see the selected attributes of the product. Now, you have many variation swatch plugins available in the WordPress plugin repo. This is the reason to use variation swatches in e-commerce websites.
How does it help in increasing your product sales?
Before seeing the products, the viewers will first experience the website working. Think, the e-commerce website should not frustrate the viewers. If that happens, your sales would decrease automatically. In order to increase your sales, you should attract customers visually first. So, you need to optimize the e-commerce product pages.
If you think of displaying all the products along with their variations, then you should go with a swatch feature. This means it avoids using a drop-down menu to view the variation on the products.
In this case, WordPress provides variation swatch plugins for their users to enhance their product image showcase on top of the product videos. Variation swatches will attract the buyers in selecting their preferable products by comparing with product attributes like color, design, etc. on the same page.
Indirectly, the buyers would spend more time on your website and also they wish to buy it. Variation swatch feature will bring the real-time shopping experience in comparing the product with its attributes. So, it automatically explores the mind of buyers to stay on your website to buy the products. Here is our YayCurrency multi currency switcher plugin, you can use them to convert any currency in real-time.
Best variation swatch plugins for WooCommerce products
You might have heard about the term ‘WooCommerce plugin’, it is an open-source WordPress eCommerce platform. Here, I would like to show the best WooCommerce variation swatch plugins available in WordPress for your e-commerce website.
Many WordPress plugins are developed under the same name. So, I will give a list by mentioning the developer’s name or company name.
YaySwatches – Variation Swatches for WooCommerce
YaySwatches is a versatile yet easy-to-use plugin to get swatches displayed on your WooCommerce store pages, including product page, shop, and category page.
Thanks to WooCommerce product variations swatches, it becomes easy to your customers to select and buy products based on colors and swatch images that appeal to them.
This variation swatches plugin will transform the variation selectors into color bubbles, custom image swatches, radio buttons, buttons, and automated variation images.
Please refer to the screenshot below, YaySwatches dashboard is clean and clear, which allows you to do all the setup on a single page.
- Provides global attribute swatches
- Offers different swatches and colors settings for specific products
- Automatically applies swatches from existing variation images
- Shop page, category, catalog swatches supported
You’ll enhance the shopping experience and boost sales, which is a win-win scenario for you and the customer.
WooCommerce Variation Swatches
This plugin has been used by 2 lakhs WordPress sites and still more. Using this variation swatch plugin, you can say goodbye to using the drop-down menus for displaying product attributes. This one mainly helps in showing variations by color and images. Additionally, it gives swatches for labels, text, and buttons. It also provides the swatches in quick view and it surely attracts the viewers.
The variation swatches can be displayed in rounded or circle shapes. At top of the page has hover effects for the variation swatch, you can easily enable or disable hover settings. This plugin has the following features in it. They are,
- Automatically converts all drop down variations into button swatches
- Color and image swatches can also be enabled to show product variations
- Also enable label, text and button swatches for product variations
- You can use out of stock variation swatches like blurring and cross sign.
Premium license for single site costs $49 including 1 year of updates and support.
ThemeAlien’s WooCommerce Variation Swatches
ThemeAlien’s WooCommerce variation swatches has more than 80,000 installations and the WordPress 4.2 and higher version will be supported by this plugin. This plugin looks good to add the variation for many products. You can add style for colors, images, labels in the management page.
- Attribute creation for colors, images and labels are possible.
- The global attributes can be managed.
- Complete integration is possible with WooCommerce plugin.
- You can create a new attribute swatch in the product editing page.
Bundled in an all-in-one Woo Suite that costs $139 annually.
Product Variations Swatches for WooCommerce
Villa Theme has more than 10k active users and it is adaptable for the WordPress version 4.4 or higher. Also, this plugin works based on the version 3.2.x WooCommerce or higher than that. The variation swatches can be applied for colors, images, buttons. It helps viewers to identify the products in their required variations. The plugun available in two versions, one is free and the other is Pro version.
- Once the installation of this plugin is completed, the dropdown menu for selecting the variations will be automatically converted to variation swatches.
- Customizing the attributes like global and custom will be easy by using the settings.
- In advance, you can customize the swatch style like height, width, font size, etc.
- You can easily access this plugin through your mobile phones.
- Has a friendly user interface and will be easy to use.
$22 including 6-month support and lifetime updates.
WooCommerce Variation Swatches
Themehigh’s variation swatch plugin has more than 2 million customers. It provides active support and is considered as a lightweight plugin. It helps in converting the drop-down for selecting the attributes to stylish swatches. The plugin helps in creating the swatches in three types for color, image, and label. It gives the option to display the swatches in circle and square formats. In addition, it provides swatches that look smooth and elegant for fashion stores.
- Holds option to set border colors for swatches like hover and selected.
- Looks compatible with many plugins in the market.
- Additional CSS will be supported.
- It controls the threshold of AJAX variations.
- Premium version has many features like additional customization for swatches, you can add image, term name as tooltip, bicolor swatches.
Premium subscription starts from $39/single site.
RadiusTheme’s WooCommerce Variation Swatches
RadiusTheme variation swatch plugin is one of the popular plugins available in the market and it has more than 10,000 active installations. It supports WordPress 4.8 and higher versions. Through this plugin, you can customize the swatch based on your website requirements. This plugin also enables you to add background images or colors and it can be done quickly. Overall, it has quick view features and gives you control over the tooltip.
- Enables the variation swatches in the details page.
- Also, the image variation is possible in the details page.
- In addition, the button, radio and label variation is possible in the details page.
- You can use rounded or square variations in the details page.
- Additionally, you can blur or hide the out of stock products.
- Quick view pop ups.
$29 for a single domain including 1-year of updates and support.
Variation Swatches for WooCommerce by RexTheme
Instead of using the drop-down menus, this plugin will give you an option to choose the color, text and image swatches using the radio button swatches. This plugin is available in two ways, free and premium. Still, the plugin is in the early developing stage and they would have some more features extra.
- You can control the swatches size.
- Swatch color, background color, border size will be customizable.
- You can enable or disable AJAX variations.
- Quick view pop up is possible.
- Using the premium features you can add both rounded and squared swatches in the same page.
- In addition, the premium variant has a variation of clear button display settings.
XT WooCommerce Variation Swatches
The plugin is developed by the company name “Xploded Themes”. This plugin has more than 1000 active installations. Image swatches are used to apply color variation attributes that have images. The variation swatches can be used in catalog pages as well as product pages. It also has XT Woo Quick View.
- You can adjust swatch container spacing
- Vertical and horizontal gaps of the swatches can be adjusted.
- Width, height and colors of the swatch can be adjusted.
- Catalog mode.
- You can get automatic updates and security patches.
- Help centre support.
Overall without the variation swatches in your e-commerce website, you can’t achieve a high profit in your online business. Not only to gain different perspectives on products, but the swatch feature also allows the viewers to stay on the page for a long period and motivate them to buy a product.
So, all the plugins have unique features, try them for your website.