7 Best Variation Swatches Plugins for WooCommerce

7 Best Variation Swatches Plugins for WooCommerce

In recent years, information technology and communication have been facing dramatic growth, through this we observe growth in new inventions every day and WooCommerce is one among them.

Many WooCommerce-based businesses are launched every year in the world, new businesses should depend on e-commerce extension providers like website creators. This is the case where many website creators reside on WordPress to create and manage the e-commerce website. Since WordPress provides a free plugin called ‘WooCommerce’ which adds e-commerce functionality to the WordPress website. In addition, variation swatches will give you the professional experience of selecting the products using their attribute terms. 

Why you should use variation swatches for your online store?

First, the swatch feature allows you to select various attributes of a product on the same page without switching over the pages or reloading the page. Next, the variation swatch is meant that the swatch feature is applied to many products in many ways. I’ll explain this to you in a further section. 

Reasons to use variation swatches in WooCommerce

Consider your store has many WooCommerce products and each product has different varieties. If you like to move on to e-commerce, it is highly needed to display all the products along with their different attributes.

If you don’t have a variation swatch feature then you should reload your web page every time to see the selected attributes of the product. Now, you have many variation swatch plugins available in the WordPress plugin repo. This is the reason to use variation swatches in e-commerce websites.

How does it help in increasing your product sales?

Before seeing the products, the viewers will first experience the website working. Think, the e-commerce website should not frustrate the viewers. If that happens, your sales would decrease automatically. In order to increase your sales, you should attract customers visually first. So, you need to optimize the e-commerce product pages

If you think of displaying all the products along with their variations, then you should go with a swatch feature. This means it avoids using a drop-down menu to view the variations of the products.

Best variation swatch plugins for WooCommerce products

You might have heard about the term ‘WooCommerce plugin’, it is an open-source WordPress eCommerce platform. Here, I would like to show the best WooCommerce variation swatch plugins available in WordPress for your e-commerce website. 

Many WordPress plugins are developed under the same name. So, I will give a list by mentioning the developer’s name or company name.

1. YaySwatches – Variation Swatches for WooCommerce

YaySwatches on WordPress.org

YaySwatches is a versatile yet easy-to-use plugin to get swatches displayed on your WooCommerce store pages, including product page, shop, and category page.

Thanks to WooCommerce product variations swatches, it becomes easy to your customers to select and buy products based on colors and swatch images that appeal to them.

This variation swatches plugin will transform the variation selectors into color bubbles, custom image swatches, radio buttons, buttons, and automated variation images.

Please refer to the screenshot below, YaySwatches dashboard is clean and clear, which allows you to do all the setup on a single page.

WooCommerce Variation Swatches

Key features:

  • Provides global attribute swatches
  • Offers different swatches and colors settings for specific products
  • Automatically applies swatches from existing variation images
  • Shop page, category, catalog swatches supported

Below you will find a comprehensive video tutorial to replace the boring WooCommerce dropdown selector with flashy color bubbles and image swatches.

You’ll enhance the shopping experience and boost sales, which is a win-win scenario for you and the customer.

2. WooCommerce Variation Swatches

This plugin has been used by 2 lakhs WordPress sites and still more. Using this variation swatch plugin, you can say goodbye to using the drop-down menus for displaying product attributes. This one mainly helps in showing variations by color and images. Additionally, it gives swatches for labels, text, and buttons. It also provides the swatches in quick view and it surely attracts the viewers.

The variation swatches can be displayed in rounded or circle shapes. At top of the page has hover effects for the variation swatch, you can easily enable or disable hover settings. This plugin has the following features in it.

Key features:

  • Automatically converts all drop-down variations into button swatches.
  • Color and image swatches can also be enabled to show product variations.
  • Also enable label, text and button swatches for product variations.
  • You can use out of stock variation swatches like blurring and cross sign.


Premium license for single site costs $49, including 1 year of updates and support.

3. ProductX – Variation Swatches

ProductX - Variation Swatches for WooCommerce

ProductX is a feature-packed WooCommerce Gutenberg Builder plugin that allows users to create highly customizable online e-commerce stores. Features like the WooCommerce site builder allow users to introduce their own tastes into the online stores, offering users a personalized experience.

One of the most notable features of ProductX is the variation swatches addon – the tool that lets you show your product variations in a custom manner. You are free to create attributes and turn them into beautiful variation swatches – taking advantage of the user-friendly settings of ProductX. 

Key features:

  • Show variation swatches in the desired position of product or archive pages.
  • Showcase product images and color variations with ease. 
  • Create and show custom product size labels.
  • Show product attributes with custom sizes. 
  • Dropdown and tooltip features offer a better user experience. 


The WooCommerce variation swatches along with all addons and features are available for just one price – starting at $49!

4. WPMozo Variation Swatches

WPMozo Variation Swatches for Woo

WPMozo Variation Swatches for Woo is a plugin that can display all the available product variations on your WooCommerce stores.

You can visualize different colors,  sizes, and images of products on the product and shop pages. With this plugin, you can enhance the customer experience of your store and make it more seamless.  Moreover, hover tooltips help the customers get a clear idea about the variations. Try round or square shapes and position variation swatches around the ‘add to cart’ button as per your needs. 

Key Features 

  • Show available color variations using Color Swatches.
  • Label Swatches to display size variations. 
  • Image Swatches to display design variations of the product. 
  • Image and text tooltips to provide quick information about the product. 
  • Variation swatches in round and square shape.
  • Show multiple swatches in single or separate lines. 

WPMozo Variation Swatches for Woo plugin is available for just $49 with a 30-day money-back guarantee.

5. ThemeAlien’s WooCommerce Variation Swatches

Variation Swatches for WooCommerce by ThemeAlien

ThemeAlien’s WooCommerce variation swatches has more than 80,000 installations and the WordPress 4.2 and higher version will be supported by this plugin. This plugin looks good to add the variation for many products. You can add style for colors, images, labels in the management page. 


  • Attribute creation for colors, images and labels are possible.
  • The global attributes can be managed.
  • Complete integration is possible with WooCommerce plugin.
  • You can create a new attribute swatch in the product editing page.


Bundled in an all-in-one Woo Suite that costs $139 annually.

6. Product Variations Swatches for WooCommerce

Product Variations Swatches for WooCommerce by Villatheme

Villa Theme has more than 10k active users and it is adaptable for the WordPress version 4.4 or higher. Also, this plugin works based on the version 3.2.x WooCommerce or higher than that. The variation swatches can be applied for colors, images, buttons. It helps viewers to identify the products in their required variations. The plugin available in two versions, one is free and the other is Pro version. 


  • Once the installation of this plugin is completed, the dropdown menu for selecting the variations will be automatically converted to variation swatches.
  • Customizing the attributes like global and custom will be easy by using the settings.
  • In advance, you can customize the swatch style like height, width, font size, etc.
  • You can easily access this plugin through your mobile phones.
  • Has a friendly user interface and will be easy to use.


$22 including 6-month support and lifetime updates.

7. WooCommerce Variation Swatches

Variation Swatches for WooCommerce by Themehigh

Themehigh’s variation swatch plugin has more than 2 million customers. It provides active support and is considered as a lightweight plugin. It helps in converting the drop-down for selecting the attributes to stylish swatches. The plugin helps in creating the swatches in three types for color, image, and label. It gives the option to display the swatches in circle and square formats. In addition, it provides swatches that look smooth and elegant for fashion stores. 


  • Holds option to set border colors for swatches like hover and selected.
  • Looks compatible with many plugins in the market.
  • Additional CSS will be supported.
  • It controls the threshold of AJAX variations.
  • Premium version has many features like additional customization for swatches, you can add image, term name as tooltip, bicolor swatches.


Premium subscription starts from $39/single site.

8. RadiusTheme’s WooCommerce Variation Swatches

Variation Swatches by RadiusTheme

RadiusTheme variation swatch plugin is one of the popular plugins available in the market and it has more than 10,000 active installations. It supports WordPress 4.8 and higher versions. Through this plugin, you can customize the swatch based on your website requirements. This plugin also enables you to add background images or colors and it can be done quickly. Overall, it has quick view features and gives you control over the tooltip. 


  • Enables the variation swatches in the details page.
  • Also, the image variation is possible in the details page.
  • In addition, the button, radio and label variation is possible in the details page.
  • You can use rounded or square variations in the details page.
  • Additionally, you can blur or hide the out of stock products.
  • Quick view pop ups.


$29 for a single domain including 1-year of updates and support.

9. XT WooCommerce Variation Swatches

XT WooCommerce Variation Swatches

The plugin is developed by the company name “Xploded Themes”. This plugin has more than 1,000 active installations. Image swatches are used to apply color variation attributes that have images. The variation swatches can be used on catalog pages as well as product pages. It also has XT Woo Quick View. 


  • You can adjust the swatch container spacing.
  • Vertical and horizontal gaps of the swatches can be adjusted.
  • Width, height, and colors of the swatch can be adjusted.
  • Catalog mode.
  • You can get automatic updates and security patches.
  • Help centre support.

What to consider when you try to increase your product sales?

On top of the product videos, WordPress provides variation swatch plugins for their users to enhance WooCommerce product image showcase. Variation swatches for WooCommerce will attract the buyers to select their preferred products by comparing with product attributes like color, design, etc., on the same page.

Indirectly, the buyers would spend more time on your website and also they wish to buy it. Variation swatch feature will bring a more realistic shopping experience in comparing the product with its attributes. So, it automatically explores the mind of buyers to stay on your website to buy the products.

If you take conversion rate seriously, consider allowing currency switching on your product page. It helps the customers know how much they’re going to pay for the products in their local currency. Using our WooCommerce currency switcher plugin, you can use it to convert any currency in real-time. 


E-commerce has already improved its business value and changed its fundamentals in the way of marketing, and delivering products. The real impact of e-commerce is that it reduces the cost of a product and increases business efficiency. 

Overall, without the variation swatches in your WooCommerce website, you can’t achieve a high profit in your online business. Not only to gain different perspectives on products, but the swatch feature also allows the viewers to stay on the page for an extended period and motivate them to buy a product.

So, all the plugins have unique features, try them for your website.


Prabhu Ganesan has provided his Web services independently. He is the founder of WPBlogX. He is very much involved in WordPress as it becomes second nature for him. Find him on Twitter @gprabhucbe

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Very good article. I certainly appreciate this site.
Keep it up!


I am sure this article has touched all the WooCommerce swatch plugins, its really really nice on building up new stores.

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