How to Create an Ecommerce Website with WordPress

How to Create an Ecommerce Website with WordPress

3.8 million live websites use WooCommerce. That’s 0.2% of all websites but 6.8% of the top million.

What’s more interesting, the current market share for WooCommerce is 26% of the top 1 million sites using e-commerce technologies.

With a huge repository of available themes and plugins out there, you have every support you might need on the way managing your site and making big money from it.

In this article, we will show you the very basic steps you are going through when creating an e-commerce website using WooCommerce.

Register your domain name

There are key principles to consider when picking a domain to give good impressions through time.

  • Keep your domain as short as possible – The shorter, the easier to remember. Think about your customers and choose the most recognizable words in their language.
  • Use keywords in your domain name search – Because you want your visitors to know what you are selling or providing, tell them directly in the shop domain name.
  • .com is the best, but… – If you have to put it something like abcshop.com, you can have an alternative going as abc.shop.
    .shop domain is becoming more and more popular. Research also show that it’s effective to deliver your sense of business to your audience with the domain name of .shop.
    What’s more, it’s just cheaper than .com domain. Great choice for new entrepreneurs. When your store grows, you can always create new satellite sites to support the older domain.
  • Avoid hyphens – Hyphens in domain names of online stores look no good at all. Unless you are doing many satellite sites around your shop identity, you are highly advised to pick a name without hyphens for your main site.
  • Avoid doubled letters – Double letters are irritating and somewhat look kind of faulty. Try to pick words that are easy to recognize at a glance.

If you just want to register a domain name without purchasing hosting, then you can do that by purchasing it from a domain name registrar.

Choose a hosting service provider

Before heading to buy a hosting plan, think about how much traffic your site will be handling in the next months. Because you’re here, we assume that you are fresh in e-commerce industry. So choosing a shared host for small to medium business is appropriate. Bluehost is known for high-performance, low-cost hosting and endorsed as WordPress top host.

Choose the hosting plan you feel good to start with. Enter your domain and confirm account details. Then your hosting account will proceed setting up.

After that, you’ll need to get an SSL certificate. SSL (Secure Sockets Layer) is a security technology that will encrypt the communication between your server and browsers. This will ensure the safety of transactions in your store, and also will create a sense of security among your customers. Cloudflare or Let’s Encrypt can help provide you with a free SSL certificate.

Install WordPress & a suitable theme

Go to your hosting control panel and look for Click to install WordPress.

Install WordPress manually using an FTP client software like FileZilla.

Set up a suitable theme:

ThemeForest offers a large stock of 1,300 premium WooCommerce themes, ranging from $39 and giving you countless options for your ideal website. Paid themes are recommended since all authors of ThemeForest are committed to support you dedicatedly. However, wordpress.org is also a good place to pick one for free among 1,000 WooCommerce themes if you already have some knowledge of coding and customizing elements. Some popular WooCommerce themes for you to consider:

  • Astra WooCommerce Theme
  • OceanWP
  • Outfitter Pro
  • Storefront

Setup WooCommerce

You can install WooCommerce directly from WordPress dashboard by clicking Add New button in Plugins section. After activating WooCommerce, you follow the setup wizard to complete initial configuration. There, you can also set up payments and shipping options.

Then you can start building your store data by adding products to WooCommerce and customizing single product pages.

Find required extensions

Every business has its own preference. So don’t expect WooCommerce native plugins will cover all your demands. Look for other extensions to do special tasks that your online or hybrid shop needs. 

If compatibility is your highest priority, head on over to Developed-by-WooCommerce plugins and pick the most essential extensions for your store such as WooCommerce Payments (free) or Product Page Add-on. The downside of these extensions is that if they’re premium, you will have to pay annually. Moreover, the cost is most likely overpriced.

That said, here are our suggestions which are available on Codecanyon and have Envato license standard. Buying from here, you can pay once, use and get updates for your lifetime:

WooCommerce Page Builder – Recommended for websites using WPBakery page builder. This plugin allows you to re-design your shop layouts in WPBakery backend and frontend interface.

WooCommerce Advanced Shipping – Create your own shipping rates with your rules of cart-based, user-based, and product-based conditions.

WooCommerce Dynamic Pricing & Discounts – Used for promotions, special offers, bulk pricing, tiered pricing, bundle pricing, flash sales, wholesale pricing, loyalty programs, behavioral pricing, location-based pricing, etc.

Free Plugin: WooCommerce Email Customizer – Beautify your WooCommerce order confirmation emails and make your customers come back for more.

Conclusion

Setting up and running an ecommerce website is not an one-off procedure. It is a continual management, observation and optimization based on your target user behavior, distinctive products and your brand goals.

Should you have any ideas for your WooCommerce website yet can’t find a proper plugin, please leave a comment. We’ll see if we can get on board and help you with that.

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3 Comments
Estelle

Great article.

Eartha

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like this. Thanks for sharing.

Salvatore

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