The Best WooCommerce Themes in 2024 Free and Paid

The Best WooCommerce Themes in 2024 – Free and Paid

The key to a successful online store is not only to make the purchase process easy but also to create a delightful impression. It is important to choose the WooCommerce themes that are appealing and go well with the current plugins in the back-end.

What to look out for when choosing the best WordPress WooCommerce theme?

With that in mind, here are the top things to consider when choosing a WordPress WooCommerce theme:

  • Compatibility
    You might solely use WooCommerce in the first phase of your online business. But you will need more functionality than that. So make sure your theme of choice is compatible with major plugins such as coupons, wishlist, shipment tracking, etc.
  • Frequent Updates
    Doing business, you don’t have to be the first one to reach every destination. However, web technology is a continual development. You can’t always stick with outdated software. Choose a theme that has a frequently updated changelog.
  • Responsive Design
    Check the WooCommerce theme demos on multiple devices to make sure that’s the responsiveness you’ve always wanted.

Choosing the right WooCommerce theme from the start can be overwhelming. To make it simple and easy for you, we are going to feature the best WordPress WooCommerce-ready themes that work best to launch your store, studio, products, and services.

1. OceanWP

Based on current trends, strong reviews, and feature sets, here’s the leading theme provider that might tick most boxes: OceanWP.

This theme is free and comes with premium extensions available in different plans. There are also a bunch of free extensions, such as Posts Slider and Custom Sidebar.

Customizing your WooCommerce store with OceanWP will become incredibly flexible and adaptable to any style. It is easy to use with live previews, extensive integrations with popular plugins, built-in mega menu builder, and strong community support.

Reasons to use OceanWP theme:

  • Extensive customization and integrations.
  • Pre-built templates for popular niches like clothing, food, and furniture.
  • Built with SEO best practices.
  • Unique WooCommerce features to increase conversion.

2. Astra

If you value responsiveness in looking for the best mobile-first WooCommerce theme for 2024, check out the Astra theme.

This theme has a proven track record of 3 years of building and optimizing. It is suitable for diverse store types, has excellent Gutenberg compatibility, and the vast library of free/premium extensions. 

Reasons to use Astra

  • Intuitive drag-and-drop interface.
  • Lightweight theme package.
  • Lazing-fast loading times.
  • Highly customizable with multiple pre-built templates.

3. WoodMart – Responsive WooCommerce WordPress Theme

WoodMart WordPress theme for Woocommerce store
WoodMart WooCommerce theme – Buy Once, Lifetime Update for $59

WoodMart remains on this list thanks to its recent update to version 7.4 in early 2024, which is mainly dedicated to performance, loading speed, and UI redesign.

Generally speaking, WoodMart was built with a focus on WooCommerce online stores with different demands and purposes. It is trusted by over 50,000 active users, including freelancers, web agencies, and solo developers.

Reasons to buy WoodMart theme:

  • Super rich resource: various sets of demos, templates, and layouts
  • Optimization: refactored and minified CSS
  • White labeling ready: it helps web agencies hide all theme info from their clients
  • It works best with Elementor, WPBakery page editor, Toolset

4. Qi Theme


With its 150 site demos, Qi Theme for Elementor is one of the most versatile multipurpose themes around. You can use it to build a shop, a blog, a portfolio, or any mix of the three. 

When it comes to store-specific options, Qi Theme offers lots of customization and functionalities. It’s packed with many product layouts to choose from, includes social integrations, and supports product reviews. Even though the theme was built with Elementor in mind, it also has a version for the Gutenberg editor in the form of a templates plugin. 

Reason to buy Qi Theme: 

  • Product widgets for shops 
  • Variety of product templates and layouts
  • Related products display 
  • Includes pre-built shop demos
  • Video tutorials available 

5. Goya – Modern WooCommerce Theme

Goya WooCommerce theme

Goya is a modern WooCommerce theme that comes with an intuitive drag and drop page builder. Bundled with premade layouts and many custom elements, it helps get your online store up and running in a matter of minutes.


  • Affordable price to start with
  • Fully integrated with the native WordPress Customizer


We haven’t found any cons for this theme.

6. Proteo (Free)

Proteo theme home page
Proteo – Completely free theme by YITH

Proteo is a sleek and modern WooCommerce theme for selling physical products.

With its minimal design and easy front-end customizer, you can quickly start setting up your products with WooCommerce without technical knowledge. It’s designed for beginner-friendly page builders, including Elementor, WP Bakery Visual Composer, and Divi.

Reasons to use Proteo:

  • Fast page loading speed
  • Gutenberg friendly
  • Top bar management
  • Customizable mobile top bar and header
  • Importable nice demo contents and setup

7. Basel – Responsive eCommerce Theme

Basel WooCommerce theme demo
Basel theme developed by Xtemos – Buy Once, Lifetime Update for $59

Basel is an elegant and modern theme suitable for newly opened online shop. It comes with ready-to-set-up functionality. And even for business owners without coding knowledge, it will take no time to get the store up and running.

In addition to 40+ ready niche templates, it comes with 3 single product page layouts. You may not need to buy any page builders to design your store.

Reasons to buy Basel theme:

  • Built-in plugins: WPBakery Page Builder, Revolution Slider, WooCommerce Wishlist-ready
  • Blog layouts: Different blog styles for each or a set of categories
  • Portfolio builder: Full width, multiple columns, masonry
  • Shop features: Built-in Quick View, color and images swatches, thumbnail positions, category-based search widget

8. XStore

XStore WooCommerce WordPress theme
XStore by 8theme – Buy Once, Lifetime Update for $29

As a comprehensive WordPress WooCommerce theme, XStore comes packed with tons of features.

Navigating this theme options might require some skills of sophisticated web page building.

Reasons to buy XStore:

  • It comes with multiple mega menu layouts and styles
  • Great for stores with a large number of product lines and variables
  • Advanced product page options
  • Compatible with WooCommerce multi-vendor plugins and provide demo templates as well: WC Marketplace, Dokan, WCFM Marketplace
  • Affordable pricing with professional features — too cheap to be true!

9. Royal Shop Pro

Royal Shop Pro theme for WooCommerce
Royal Shop Pro WooCommerce Theme – Lifetime support & update for $59

Royal Shop is a freemium WordPress theme that provides eye-catching online presence for your products and catalogs. It’s a good choice to start for physical product based businesses like fashion, beauty, home & furniture, sports, toys, tools, and so on.

For WooCommerce, it provides various modules like Single product, product catalog, product image, store notice, and many more.

Reasons to buy Royal Shop Pro:

  • Various layouts: header, footer, slider, fixed sidebar
  • Product and shop page: highlighted product filters, Quick view lightbox, category-based showcase
  • Flexible theme customizer: drag and drop to re-order the sections, consistent icon & color profiles
  • They offer lifetime support and also an active community group

10. ekommart

ekommart ecommerce theme for WordPress
ekommart is an all-in-one eCommerce WordPress Theme – $59

Ekommart is an elegant theme that is suitable for brand representatives, product showcases, and centralized destination of chain stores. It is simple enough for single shop yet sophisticated enought for multi-vendor marketplaces.

If you’re thinking to get Dokan to build a multi vendor store sooner or later, learning to utilize this theme is recommended.

Reasons to buy ekommart theme:

  • 25+ pre-designed home pages
  • Variety of pre-built stylish pages
  • Sleek and modern design

11. WP Configurator

WP Configurator Simple Woo Theme
WP Configurator Theme by Innwithemes – $69

This theme has a bold and energetic design style that fits best for sports, bikes, high-end, and other swag products. Although it offers not so many ready templates, picking a pre-designed one can already help your online shop stand out from the rest.

What put this theme on top of other options is the product configurator. It’s a fantastic enhancement to boost your product appearance up to an unparalleled level.

Initially built to work with KingComposer, it’s been developed to use with Elementor live editor as well. However, buying this theme means you own KingComposer’s premium version, so you don’t have to pay any recurring fee to make the best out of WP Configurator and KingComposer page builder.

Reasons to buy WP Configurator:

  • Product configurator: you can sell custom products designed by your customers
  • Product enhancements: add hotspots to product images, panorama logo, multiple views, visual canvas


Tips to choose a suitable WooCommerce theme for your store

Demos – A WooCommerce theme can have a ton of pre-made page templates, scroll their demo stores to see if they already got a similar niche to your choice of products.

Reviews in the middle hump – Read the 3- and 4-star reviews. As those are the most honest and useful points for you to consider before finalizing your favorite winner of themes.

Update & Support – Finally, after choosing the WooCommerce theme based on how it looks and performs, make sure the authors are responsive enough to help you along the way.

Tips to choose a WooCommerce plugins

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Thuy Nguyen
Thuy Nguyen

Thuy Nguyen is a product growth hacker and professional blogger. When not producing content for marketing's sake, she can most often be found writing content for content's sake, reading Graphic Guides, or enjoying a good laugh with The Big Bang Theory.

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