Not every price is fixed in time! By utilizing dynamic pricing in your WooCommerce store, you can avoid the hassle of having to create individual discount codes or manually adjust prices. All you need is the perfect plugin. I’m here to guide you through a tutorial to craft simple WooCommerce dynamic pricing and discount rules that you can apply with ease, especially with a free plugin.
When Should You Offer WooCommerce Dynamic Pricing & Discount?
We all know that ‘dynamic pricing’ typically implies discounts and special offers for our customers. However, it’s important to remember that raising prices doesn’t always mean more sales – it’s always best to keep prices fair and reasonable.
With that said, there are definitely some delightful occasions when offering discounted prices to your users is beneficial. For instance, when someone makes a purchase when you offer product bundles, to entice visitors to purchase certain products (e.g., during a great clearance sale), or as part of a loyalty rewards program.
These strategies are sure to help with those sales! Keep your WooCommerce prices up-to-date without the hassle of editing every product or item category separately – automation is the way to go!
How to Automatically Add WooCommerce Dynamic Pricing and Discounts for Free
One of the most well-known plugins in this WooCommerce dynamic pricing and discount plugin category is YayPricing. YayPricing is the easiest-to-use WordPress plugin for your WooCommerce-powered website, which helps you adjust WooCommerce pricing, and creates multiple pricing and discount rules to further enhance buyers’ experience and make more sales from your store.
Step 1: Create a New Product Pricing and Discount Rule
You can easily download & activate YayPricing in WooCommerce for free.
In the first tab Product Pricing, click Add new rule to start creating a product rule.
Second, input the Name and Description, then select the Type of Rule.
For example, if you want to apply simple dynamic discount rules like putting all hoodies on flash sale -5$, or offering 10% discounts for the big spenders, choose Simple adjustment. Because it allows you to set up basic and non-complex rules for product pricing.
To distinguish these types of rules is quite easy, just take a look at the examples of each type in the table below:
| Types of rules | Example |
| Simple Adjustment | Discount 10% on all hoodies |
| Bulk Pricing | Discount 10% when customers buy from 2 to 3 hoodies |
| BOGO | Buy a hoodie, get a hoodie |
| Buy X Get Y | Buy two hoodie, get a beanie |
In this tutorial, I will be walking you through the process of using the Simple Adjustment rule. Though the workflow may vary slightly for other types of rules, I’m sure you’ll be able to tackle the others with ease too.
Step 2: Set Up the Price Modification for Specific Products
The first sub-tab Pricing allows you to set up the price modification for specific products. Let’s start with a case where you offer dynamic discounts on every clothing item in your store for the big spenders.
1. Choose which products you want to apply the WooCommerce dynamic discount/pricing rules
Regarding the Applied Products, let’s filter out the clothing item category.
- If you choose Any, it means if any product matches one of these below filters, then it will be affected by this rule.
- If you choose All, all filters need to be matched so that the rule can be effective.
So in this case, I will choose All to filter out the products that match all the exact filters. In the dropdown, I choose that the Product category is in the list of clothing, the Product price is greater than 10 dollars, and the Product in stock is greater than zero.
2. Choose how your products’ pricing adjusts
Back to the pricing. You will see 5 Pricing Types.
The table below gives an illustration of how the final product prices look like under the different types of Pricing methods when the value “10” is set as an example.
| Pricing Types | Value | Product Price | Adjusted Price |
| Fixed discount | 10 | $20 | $20 – $10 = $10 |
| Percentage discount | 10 | $20 | $20 – $2 = $18 |
| Fixed fee | 10 | $20 | $20 + $10 = $30 |
| Percentage fee | 10 | $20 | $20 + $2 = $22 |
| Fixed price | 10 | $20 | $20 |
Regarding the Percentage discount and Percentage fee, you can input the maximum volume to limit the additional money at the range you want.
In this case, I fill in 10 for Pricing Value and 20$ for Maximum Value as I want to apply a discount of 10% on the clothing item for big spenders.
Step 3: Configure How the Product Pricing and Discount Rule Works
Now, move to the tab Setting, you can configure the Cart Options, Product Page Options, Schedules, and Maximum Usage.
Cart Options: Tick the checkbox to display the tooltip on the cart line item hover where your rules take effect. Fill in the content to show your customers a personalized message. To make it even easier, tags are provided to auto-fill for you – for example, [discount_amount], [final_price], and [discount_value]
Product Page Options: Tick the checkbox to show the offer description on the product page.
Activate dates: If you want to set the timeline for your promotion, you can also enable the schedule to set the start time as well as the end time.
Maximum uses: Don’t forget to make your deal look a bit rare. YayPricing has the option for you to limit the number of times the dynamic discount deal can be used in total.
Step 4: Set the Condition Logic for the Dynamic Pricing & Discount Rule Application
Now, jump into the tab Condition. This sub-tab will allow you to set the condition for the application of the Simple Adjustment Rule.
This case is for a big spender, so I will set the condition that Cart subtotal price is greater than 100$.
Click Save Changes and start testing the dynamic pricing and discount rule on your WooCommerce store.
And It’s Testing Time!
For example, in the first case, I just add to the cart 2 items with a subtotal price below $100. There is no dynamic discount applied to these items.
And again, I ordered 3 items with a subtotal greater than $100. The WooCommerce dynamic discount has been applied and clearly displayed with the prices and a hover for the explanation.
FAQ
1. How many types of WooCommerce dynamic pricing & discounts?
YayPricing provides almost any type of pricing & discount rule you can think of and they are constantly up-to-date. There are four common types of pricing and deals for your customers to enjoy: Simple Adjustments, Bulk Pricing, BOGO (Buy One Get One), and Buy X Get Y.
2. How do I add an extra fee to products on the WooCommerce store?
Just follow this above tutorial and make a little modification in the setting.
Step 1: Create a New Product Pricing and Discount Rule
Step 2: Set Up the Price Modification with an Extra Fee for Specific Products. Note: Choose Percentage Fee or Fixed Fee in the Pricing Type field
Step 3: Configure How the Extra Fee Works (hover option, schedule, description)
Step 4: Set the Condition Logic for the Dynamic Pricing & Discount Rule Application.
3. How do I apply a fixed discount of $1 on each T-shirt when a customer buys from 3 to 5 T-shirts?
Step 1: Create a New Product Pricing and Discount Rule
Step 2: Set Up the Price Modification for Specific Products.
- In the Type of Rule field, choose Bulk Pricing. Type in the product quantity range.
- Choose Fixed Discount in the Pricing Type field. Then fill in the fixed discount amount.
Step 3: Configure How the Extra Fee Works (hover option, schedule, description)
Step 4: Set the Condition Logic for the Dynamic Pricing & Discount Rule Application.
4. Which are the best plugins to set up dynamic pricing and discounts?
Some of the best WooCommerce Dynamic Pricing Plugins for 2023 you can consider are YayPricing – WooCommerce Dynamic Pricing And Discounts, Discount Rules for WooCommerce, ELEX WooCommerce Dynamic Pricing & Discounts, YITH Dynamic Pricing & Discounts, etc.
Refer to this article for more: 7 Best WooCommerce Dynamic Pricing Plugins
Conclusion
YayPricing is the perfect solution for creating dynamic pricing and discount strategy for your online store. With the free version, you can quickly set up various dynamic pricing and discount rules for your products and services, while the PRO version includes additional features that can help you create a more sophisticated product pricing workflow.
Do you have any questions about WooCommerce dynamic pricing? Let’s talk about them in the comments section below!
Besides WooCommerce dynamic product pricing and discount, we’ve also collected some other useful product page plugins to improve your WooCommerce store.
