3 Tips to Track and Optimize Sales from TikTok Ads (for WooCommerce stores)

If you’re a WooCommerce store owner, it’s time. You can’t ignore TikTok anymore. 67% of users say TikTok inspires them to shop – even when they weren’t planning to do so.

The effect is even bigger than just click-to-buy. TikTok sees the retail process as an infinite loop, which means the journey doesn’t “end” with a purchase on a website or TikTok, it loops back on itself, with users posting about their purchases, offering feedback, and spreading awareness about their own family and friends. Following a purchase, one in four users has made a post about their new product, and one in five has made a tutorial video.

That’s why TikTok marketing does not stop at running advertisements. It’s about the whole process of keeping customers converse in the infinite loop. In the previous blog, we looked at the overall of TikTok for WooCommerce plugin. Now, let’s get your brand to continuously drive non-stop traffic and skyrocket sales with the combo of TikTok and WooCommerce.

infinite loop on tiktok

Tip 1: Make use of TikTok Pixel WooCommerce TikTok Pixel to Track Events

What is TikTok Pixel?

The TikTok pixel is a small piece of code that you can install on your website. Once installed, the pixel will track specific events, such as when someone views a TikTok ad or clicks on a link to your website.

These events are then recorded in your TikTok Ads account so that you can see which ads are driving the most sales.

Why use a TikTok pixel?

Well, first off it is a handy measurement tool that can help you track your return on investment (ROI) for your TikTok ad campaigns.

Second, it can help you create more targeted ad campaigns by understanding which ads are performing well and which ones aren’t.

Finally, the TikTok pixel can help you retarget your website visitors with personalized ads.

How to set up TikTok Pixel to link your TikTok Ad Account to WooCommerce store?

To install the TikTok pixel to your WordPress website, use the ‘for TikTok ads’ plugin.

  1. Download the ‘for TikTok ads’ plugin.
  2. Unzip the files to wp-content/plugin/TikTok-advertising-pixel.
  3. Login to your WordPress account and go to the plugins menu.
  4. Activate the plugin.
  5. Go to ‘settings’ and then ‘Tiktok Pixel’ to start working.

Which events can you track with TikTok Pixel?

Here are the top 5 events that you should consider tracking with WooCommerce TikTok Pixel on your store with the help of WooFunnels Funnel Builder:

  1. View content – The user views the product pages on your store.
  2. Add to cart – When a user adds the product to their shopping cart.
  3. Order bump – A user accepts the order bump and the product gets added to the cart.
  4. Initiate checkout – When the user starts the checkout process on your online store.
  5. Purchase – Tracks this event when a user makes the purchase – it’s usually denoted when the user goes from the checkout page to the thank you page.

You can also track the events site-wide using the Funnel Builder. It eliminates the use of any other extra plugin or app for tracking events on your website.

If you have not yet launched enough campaigns on TikTok and your pixel does not have enough data about your audience, optimize your campaigns for lower-level events such as “page view” or “add to cart”. These events get a lot more clicks than “purchase” or “checkout” so your pixel will get data faster.

Once the pixel is rich and knows which users respond best to your TikTok Ads, we recommend optimizing your top-level event campaigns.

Tip 2: Follow up customers with powerful post-purchase emails

After the first touch point on TikTok Ads, sending WooCommerce follow-up email is an effective way to communicate, engage your customers, and gather feedback for your online store. However, as with anything, they’ll only be effective if done properly.

So how can you send a WooCommerce follow-up email after purchase and make sure it brings your customer back into your infinity loop and keeps your brand in front of their eyes?

We’re going to explore the best tips for sending your post-purchase emails for your WooCommerce store.

#1 Standardize order follow-ups emails

Follow-up emails, particularly the order confirmation email is probably the first thing your customer receives after placing an order via your TikTok or WooCommerce website.

Online sellers mostly hop on to a no-code solution to create transaction email templates for long-term use. A drag-and-drop WooCommerce email template builder like YayMail is one of the great choices for ease in customizing emails.

YayMail has templates for online sellers to easily customize emails to:

  • notify buyers that a new order has been placed, canceled, failed, on-hold, processed, completed, or refunded, etc.
  • send invoice and payment links to customers.
  • inform customers when admin adds a note to the order
  • automatically confirm customers when they request a new password or create a new account,
  • give instructions on how to use products, answer FAQ, etc.

With this thoughtful means of communication, your customers will remember your brand and know where to find you when they need a particular product.

#2 Don’t forget to cross-sell and upsell with dynamic content email

What should you include in your WooCommerce post-purchase email? Well, this is a great time to do one of two things:

  • Offer a reward for a referral, or a coupon for the next buy
  • Recommend products

With referrals, it is great because you kill two birds with one stone: you get a potential new customer (the friend that is being referred to) and you incentivize your current customer to buy again.

Just make sure the offer is interesting.

This works by offering a great deal (free shipping, % discount, $ off, even a gift) if a customer buys from you again.

YayPricing – WooCommerce Dynamic Pricing will help you automatically apply the offer discounts, bulk pricing, buy one get one free, buy this get that, and a lot more to your customers’ specific orders.

An example of email template offering coupon (using YayPricing)

With recommended products, you’re aiming at one thing alone: getting the customer to buy again, quickly.

In this case, use conditional emails to dynamically display related products, recommended products.

Here’s an example of how to make product recommendations.

An example of email template having Product Recommended section (using YayMail)

#3 Request customers for product reviews

This is a very customer-centric approach, seeing as you’ll be using this feedback to improve something in your product or marketing. This can include:

  • Actual products your customer ordered.
  • Shipping, packaging, or unboxing experience.
  • Pricing, checkout experience, and payment options.
  • Communication: offers, descriptions, etc.

In addition to sending product rating requests, you can also send buyers off to questionnaires, feedback surveys, or vote polls. Indeed, the possibilities are limitless!

In short, you should view your entire customer journey/marketing funnel when crafting any specific steps above.

Tip 3: Don’t Underestimate the Importance of Analyzing Your TikTok Ad Campaigns’ Performance

When it comes to any social media ad campaign, analyzing the performance and results is essential. To measure your ad performance on TikTok, choose relevant metrics to track.

TikTok Ad Manager provides a more insightful dashboard so that you can get more data for optimizing your ad performance.

For example, you can analyze metrics such as:

  • Click-through rate (CTR): You can tell if your ad is doing well if your CTR is above 1%
  • Conversions: The number of times your ad fulfilled the set campaign objective
  • Cost per click (CPC): The amount you’re paying for each person clicking on your ad (value)

This sort of analysis can help you save valuable time and money by figuring out what’s working and what’s not.

In addition to these metrics, the most important indicator of an ad’s performance is ROAS—return on ad spend.

When you have a high ROAS, it’s time to scale. But if not, take a step back and consider:

  • Updating Your Campaign Goals

For brands starting out on the platform, TikTok recommends opting for either reach or video views to boost brand awareness and build an initial connection with users before tackling the hard sell.

  • Reviewing Your Target Audience.

Even if you know your customers like the back of your hand, it’s worth the time and effort to regularly review the targeting approach for your TikTok ads. You should choose the audience based on who watches and interacts with your ads the most, existing high-value customers. Don’t worry, TikTok will automatically help you with this.

  • Experimenting with your bid and budget.

Here’s a list of the different ways you can bid on the platform.

Ultimately, ad performance metrics show you what sort of investment you should make in terms of your ad campaigns.

Final Verdict

Once you’re familiar with tracking performance and optimizing your campaigns, it’s just a matter of time before you start seeing more impressions, engagement, and conversions for WooCommerce stores. But remember: Change doesn’t come overnight — even after making adjustments, it could take a few weeks before any massive performance impacts occur.

Want more help on leveling up your WooCommerce advertising efforts? Head over to YayCommerce Blog for more on growth hacking tips, useful tools and plugins.

Thanh Dinh
Thanh Dinh

Thanh Dinh is a digital marketer and blogger.

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