Do you want to give a discount to frequent WooCommerce buyers? If you are looking for a simple guide, keep reading.
Offering a discount for frequent WooCommerce buyers is a proven way to boost customer loyalty and increase long-term revenue. Instead of focusing only on new customers, rewarding repeat buyers helps you build stronger relationships and encourages consistent purchases.
WooCommerce allows you to create targeted pricing strategies, but identifying and rewarding frequent buyers requires the right approach. By offering personalized discounts based on order history or total spending, you can motivate customers to keep coming back.
In this guide, you will learn how to give a discount to frequent WooCommerce buyers step by step, helping you create a more effective retention strategy and maximize the lifetime value of your customers.
First, we will see why we should offer a discount to frequent WooCommerce buyers.
Table of contents
Why Offer Discounts to Frequent WooCommerce Buyers
Offering discounts to frequent WooCommerce buyers strengthens customer relationships and drives consistent sales.
- Reward loyal customers: Show appreciation to repeat buyers and make them feel valued.
- Increase repeat purchases: Encourage customers to shop more often with exclusive offers.
- Boost customer retention: Keep existing customers engaged rather than relying solely on new traffic.
- Improve lifetime value: Frequent buyers tend to spend more over time when incentivized.
- Encourage higher spending: Discounts can motivate customers to add more products to their cart.
- Build long-term brand loyalty: Consistent rewards help turn buyers into long-term customers.
How to Give a Discount to Frequent WooCommerce Buyers
Now let’s see how to implement this feature on your WooCommerce store. The plugin we will use for this task is YayPricing.
YayPricing is a freemium plugin. You can download the Lite version plugin from the WordPress plugins repository. The premium version can be purchased from here. For this tutorial, we will be using the premium version.
The first thing you need to do is install and activate YayPricing on your site. Once you have finished the activation, open the YayPricing settings.
You will see options like:
- Product pricing
- Cart discount
- Checkout fee
- Exclusions
- Product collections
- Settings
From there, select cart discount and start a new campaign.
You can start with any of the available campaigns. In our case, we will start with a blank template.
Next, you have to name your campaign.
Next, you have to choose the discount type.
You can choose a discount type based on your liking. In this case, we will choose a percentage discount. And the value we would be offering is 30%. On top of that, we have also set a maximum discount cap of $25.
Next, we have to add a new condition.
The condition we will be using is the previous order in. And we will choose 5 or fewer days.
When you choose this condition, everyone who ordered products from your website in the last 5 days will get the discount.
Now save and activate the rule.
That’s it!
As you can see, with a plugin like YayPricing, setting up dynamic pricing and rulel based discounts would be a cakewalk.
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Frequently Asked Questions
Now, let’s take a look at some frequently asked questions and answers about this topic.
You can identify frequent buyers based on order count, total spending, or purchase frequency. These metrics help you target customers who regularly buy from your WooCommerce store.
WooCommerce does not provide built-in options to automatically reward frequent buyers with discounts. You need a plugin to create rules based on customer behavior.
You can offer percentage discounts, fixed discounts, or special pricing on selected products. You can also create tiered discounts based on how often customers purchase.
Rewarding frequent buyers helps improve customer retention, increase repeat purchases, and boost overall lifetime value for your store.
Yes, you can create discount rules based on conditions such as total orders, total spend, or purchase frequency to target loyal customers more effectively.
A plugin like YayPricing is a great option because it lets you create advanced pricing rules based on customer behavior, including order count and total spending, making it easy to reward frequent buyers.
Yes, you can apply discounts to specific products or categories, allowing you to run targeted promotions for your most valuable customers.
Conclusion
Offering a discount for frequent WooCommerce buyers is a smart strategy to increase customer retention and maximize long-term revenue.
By rewarding customers based on their purchase history, you can encourage repeat orders and build stronger relationships with your audience. Instead of focusing only on new customers, targeting loyal buyers helps create a more sustainable growth strategy for your store.
With a plugin like YayPricing, you can easily set up advanced discount rules based on order count, total spending, or purchase frequency. It simplifies the entire process and allows you to create personalized pricing strategies without coding, making it easier to reward your most valuable customers effectively.
We hope you found this article helpful and enjoyed reading it. If you need to learn more WooCommerce tips and tricks, check out the YayCommerce blog. Also, feel free to check out our social media handles, such as Facebook, X, Instagram, and YouTube, for more interesting content.
What other type of discount would you implement?
Let us know in the comments.