Do you want to set up ShopMagic abandoned cart recovery on your WooCommerce store? If you are looking for a step-by-step guide, keep reading this article.
Cart abandonment is one of the main issues most online store owners struggle with. As a business owner, it hurts seeing people adding products to their cart and leaving the website without completing the purchase.
Most online stores will get customers back with newsletters, push notifications, etc.
But if you are looking for an advanced and legitimate strategy that will help you reduce cart abandonment, here’s one.
In this article, we will show you the best method to set up ShopMagic abandoned cart recovery and also show you some expert tips you can use to improve your overall sales and revenue.
But before going further, let’s see why setting up WooCommerce abandoned cart recovery is feasible.
Why You Should Set Up Abandoned Cart Recovery
You should set up abandoned cart recovery on your WooCommerce store for multiple reasons. Some of the main factors are:
- Boosts revenue: Since you get all the lost leads and sales, this will help you boost your overall revenue.
- Fully customizable: The email content and sending interval can be customized further. Since you can modify these options, you can find the best-performing format for your strategy.`
- Detailed reports: From the insights, you can check how effective the campaign is.
- Highly personalizable: You can customize the email and make it personal. This way, the customer feels good about purchasing the product.
- Outranks your competitor: You probably have competitors if you sell products online. With the abandoned cart recovery method, you can outrank your competitors in sales.
Now you know why you should configure abandoned cart recovery on your online store. Next, let’s see how to configure it properly via the ShopMagic plugin.
How to Set Up ShopMagic Abandoned Cart Recovery
This section will show you how to set up the ShopMagic Abandoned Cart Recovery plugin.
1. Installation and Activation
The first thing you should do is install and activate the plugin on your website. This can be done manually or automatically from the repository.
2. Configuration
Now, go to the modules section. From there, you can activate the abandoned cart recovery option.
Now save it. Once you have done that, refresh the page. On the left-hand side, you will see an option called Abandoned Carts.
The plugin comes with minimal configuration options. Inside the page, you can see options for customizing the following:
- Abandoned cart timeout
- Cart clear
- Exit intent popup
- Title
- Content
- Test email
Based on your preferences, you can customize this option. We highly recommend enabling the exit intent pop-up option and tweaking the title and content. Once you have modified these, save the settings.
Now, according to your configuration, the cart abandonment recovery will be performed.
4. Creating Automation
If you need to take things further, use the YayMail ShopMagic addon. It is one of the best premium tools to enhance the ShopMagic plugin.
As of January 2023, the add-on is a premium one, and you can learn more about it here. Once you have purchased it, install and activate it on your website.
Now, from the ShopMagic automation settings, you can start customizing the automation features. First, click the Add New button.
You can create an automation from there. In this case, we have selected an abandoned cart as the event and sent an email as the action.
After tweaking the template, publish it. Now, you can see that newly created task under the automation settings.
You have successfully created an automation now. The next thing you should do is tweak the email template of the task.
4. Modifying the Email Template
To do that, open the YayMail settings. From the dropdown, you can choose the automation template.
You will see the default template there.
On the left-hand side, you can see all the blocks you can use to make the email template better. Using these, customize your email template. We have spent 5-7 minutes, and here’s what we have come up with:
Compared to the default template, this one is looking good. If you are also comfortable with your design, publish it.
That’s it!
This is how you can set up the ShopMagic abandoned cart recovery plugin. The yayMail integration will help you convey the message better. This way, the customer will feel more confident purchasing the item without second thoughts.
Expert Tips to Boost Your WooCommerce Sales
If you are experiencing low conversion rates on your WooCommerce store, try these methods to boost your overall income. In our experience, the strategies that will increase the revenue of an online store are:
- Email marketing
- Push notifications
- Deals and discounts
- Loyalty program
- Improved checkout process
- Better customer support
And so on.
Below, we will briefly explain how you can improve the conversion rate with minimal hassle.
1. Email Marketing
According to studies conducted by the eCommerce industry, more than 90% of your website visitors won’t return to your website. To solve this issue, you should invest in email marketing. You only need an email marketing service and a plugin to capture the emails.
There are so many email marketing tools available that you can use. Capturing and sending emails would be an excellent way to get returning traffic to your WooCommerce store.
2. Push Notifications
With a plugin like OneSignal, you can add a push notifications feature to your WordPress site. When someone signs up for your push notifications, the user will get notifications about newly published posts, products, etc.
On top of that, you can also send custom notifications from the OneSignal account. It is an excellent way to make more revenue.
3. Deals and Discounts
People will love it when they get a discount on the purchase. You can use this strategy to boost the sales. Apart from discounts, you can also use the free shipping offer to drive more sales.
4. Loyalty Program
Start a loyalty program if you need to build an army to promote your products without paying a salary. This way, your affiliates will promote your products, and you can offer them money or a discount.
You do not need a dedicated platform to start an affiliate program. Those platforms will cost you too much money if you are a beginner. The best thing you can do is use a WordPress affiliate plugin.
5. Improved Checkout Process
Modifying your checkout page is an excellent way to boost the conversions. By default, WooCommerce will add all the necessary fields to the checkout page. But if you need to tweak them, you can use a dedicated plugin to add/remove fields.
This way, you can get rid of every unwanted field.
6. Better Customer Support
If you sell a product, you must provide the best customer support. Most people would love it when the support team gives them a clear explanation of the issue they are facing. You should provide the best in class support if you have a product.
A dedicated ticket management software will ease the task. You can also implement a live chat feature on your website to provide real-time support.
Conclusion
As an online store owner, seeing the lost revenue can take time and effort. Since there is so much competition out there, you need to develop strategies to boost the revenue and conversion of your online store.
As you can see in this article, setting up an abandoned cart recovery method is possible with the ShopMagic plugin. The plugin has minimal configuration options; you can customize it without technical knowledge.
We highly recommend trying this and checking the before and after results. Apart from setting up an abandoned cart recovery method, we recommend following the expert tips in this article and implementing the possible options.
Will you set up ShopMagic abandoned cart recovery on your WooCommerce store?
Let us know in the comments.
